Recently I read a story about a young realtor who wrote a book about “What every ‘for sale by owner’ homeowner needs to know to sell their house”. He self-published that book. He gave instructions on step by step instructions of everything that an owner needs to know to complete the sales process on their own. He then would go around town looking for “for sale by owner” properties and knock at the door, introduce himself and give them one of the books. Although he eventually sold a number of books, his goal wasn’t to sell books but to promote his expertise as someone who knew how to sell a house. Many of the homeowners, who he gave his books to, did actually use the book to sell their own homes. When their friends wanted to sell their own homes, but didn’t want to sell it themselves, the homeowners who had the book knew that of a realtor who knew his stuff and recommended the one who came to their door and gave them the book. Click here to read more
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