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 During the last several weeks, I shared articles about why you as a business owner should consider writing a book. If you’re a business person, and writing a book sounds like a good idea, but you don’t want to write a whole book because you either don’t have time or you don’t think you have can afford someone who can ghost write one for you, perhaps you could convince your community into creating an anthology in which you include an article about your own business. MORE
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 We ended our post last week with the business buying just one copy of the book. To market this book, I suggest start sharing it with your best customers at your brick and mortar location as well as your family and friends. If you were the business person who wrote the book, you could tell the customer that you need a certain number of books by a certain date (within a couple of weeks that you want to order and ask if they want to get one of those books, autographed by you, of course. Ask them to pre-buy the book. MORE
 Are you a Business Owner who wants to use a book to help promote your business? Perhaps it would be better for you, your business, and your book if you didn't even try to go with a traditional publisher to publish your book.
In this post I explain why I believe that once the business owner has written the book, that book should be self-published, and then that book should be printed by a print-on-demand book publisher. MORE  Become Your Industry’s Expert!
The First reason that you should write a book to promote your business is because you have expertise that the world needs to know about. If you have been in business for any length of time, you have expert advice that you can share with others about well, just being in business. You also have expert knowledge in the service or product your business provides as well. If you’re a farmer, you have knowledge of the type of crops or animals that you raise. If you’re a MORE |
AuthorCygnet Brown is the Author of The Locket Saga. The current five volumes Include: Archives
July 2018
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